• GENERAL IDEA - Projects

    Great AIDS series, 1990-2018

    Acrylic on linen in four panels
    300 x 300 x 5 cm each

    Mai 36 Galerie , Zürich

    Petit Palais

    GENERAL IDEA, formed by AA Bronson, Felix Partz and Jorge Zontal in 1969 worked together as a group until the death of two of the founding members in 1994. During the 1980s and 1990s, when the subject of HIV/AIDS was very much taboo in wider society, GENERAL IDEA, were at the vanguard of an activist art movement that addressed the subject directly. The resultant body of work became a crucial aspect of their output for the rest of their career. Their AIDS and Imagevirus works are an appropriation and subversion of Robert Indiana’s 1966 work LOVE, substituting the letters L-O-V-E with A-I- D-S. Through diverse forms of expression, works by General Idea reflect many different aspects of social and media critique that continue to have relevance today.

    Photo: Marc Domage

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