Emeka Ogboh

  • Emeka Ogboh

  • Emeka Ogboh - Projects

    Sufferhead Original (Paris Edition), 2019

    Cover
    280 x 1440 cm

    Imane Farès, Paris

    Avenue Winston Churchill

    Emeka Ogboh was born in 1977 in Enugu, Nigeria. He lives and works between Berlin and Lagos. Suffered Original is a craft beer project inspired by the food tastes and experiences of Africans living in Europe. Through the brewing and branding of the beer, it reveals certain popular beliefs and stereotypes related to the politics of difference and integration associated with their condition as expatriates. He uses the codes of commercial advertising photography to explore the experiences of African migrants in France channeling labels and clichés into creating a beer advertisement that re ects their condition. The artist presents Sufferhead Paris, combining craft beer, food (with a specially designed menu imagined by the chef Malonga), music, billboards and photographs.

    © Emeka Ogboh, Courtesy of the artist and Galerie Imane Farès, Paris

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