Lab'Bel




  • The Collector’s Edition Boxes: Sharing Contemporary Art


    Lab’Bel, the Artistic Laboratory of Bel Group launched in 2014 an impressive series of collaborations with major contemporary artists, each of whom will design a not-to-be-missed Collector’s Edition Box in celebration of The Laughing Cow®’s 100th anniversary in 2021.
    These collaborations continue the special rapport that has always existed between the brand and the artists who have used it as a source of inspiration for nearly a century. Each Collector’s Edition Box is an original work of art in its own right, made available to collectors at the standard retail price. Each of them presents consumers with a choice: to eat the content or leave them unopened to preserve its aesthetic value.

    By bringing contemporary art to the broadest audience possible in a way that’s both original and offbeat, the Collector’s Edition Box project epitomizes the philosophy of Lab’Bel since its creation in 2010. Following Hans-Peter Feldmann, Thomas Bayrle and Jonathan Monk, always curated by Michael Staab, it’s now the turn of Belgian artist Wim Delvoye to create the 4th Collector’s Edition Box. Wim Delvoye unites decorative elements with everyday functions into new and hybrid constellations, characterized by irony and humor. This edition will be presented to public for the first time in FIAC, partner of the project since 2016.

    More info

We use cookies to enable this website to function, to make it more user friendly and to offer you products and services tailored to your interests. Please note that by using this site you are agreeing to the use of cookies.For further information about cookies and how to manage them, click here.