Antonio Caro

  • Antonio Caro

  • Antonio Caro  - Hors les Murs

    Colombia-Marlboro, 1975-2016

    Printed plastic fabric
    24 x 3 m
    Casas Riegner, Bogotá

    Antonio Caro was born in 1950 in Bogotá in Colombia, where he lives and works.

    Originally presented in 1975, Colombia-Marlboro addressed themes of consumerism, imperialism and popular culture. Displaying a keen interest in advertising strategies and materials, Antonio Caro created a large sign spelling the word “Colombia”, using Marlboro cigarette boxes. Mounted on a fence, the piece brings to mind the world famous Hollywood sign while ironically referencing the exportation of U.S. style glamour and third world problematics. While retailers sold cigarettes legally, they also entered the country as contraband, thus creating an illicit and highly profitable business. Street vendors sold the boxes on every corner and cigarettes became a symbol for street children.

    Courtesy of Antonio Caro and Casas Riegner
  • OUTDOOR PROJECTS 2017

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